In today's bustling market, small businesses face the challenge of standing out and drawing in customers. A recent BBC report highlights an enchanting trend: window artistry. This creative approach is not only beautifying shopfronts but also luring us in for a closer look. But who are the artists behind these stunning creations, and is it truly boosting business?
Juliet Townsend, an artist who has turned window artistry into her full-time career. From her base in Essex, Juliet travels far and wide, crafting intricate designs that captivate passersby. Whether it's a snowy Victorian street scene or a detailed polar bear, Juliet's backward painting technique has made her a sought-after talent. Over five years, she's designed hundreds of displays for small businesses, gaining a loyal following on social media.
Juliet isn't alone in this creative venture. Across England, window artists are popping up, from Christmas-themed doodles in Shropshire to intricate winter designs in Southampton. In Maldon, Essex, an independent bookshop has showcased several of Juliet's designs, ranging from woodland animals reading classic children's books to tie-ins for major book launches.
Another artist, Ash Fields, began painting cafe windows to attract customers. His work in Leigh-on-Sea near Southend quickly garnered attention, leading to a surge in demand. During the pandemic, businesses sought ways to connect with their communities, further increasing interest in window art. Now based in Bristol, Ash continues to gain clients, including a regular in Taunton, Somerset.
Ash's designs are known for their gold details and textures, steering clear of typical tropes. One standout creation was a giant mural inside a new arts centre at Southend High School for Girls.
As window artistry continues to flourish, it's clear that these creative expressions are more than just eye-catching—they're a powerful tool for businesses. If you're considering ways to enhance your high street presence, we at Bond Residential can help you explore creative strategies to attract and engage your local community.
Image: Unsplash
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